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April 25, 2007

Blue Shield CEO Praises Legislatives For Pushing Health Insurance Coverage Expansion

With hearings on health insurance coverage expansion bills scheduled in both houses of the California Legislature this week, Blue Shield of California CEO Bruce Bodaken offered a comment on the prospects for reform this year.

"When Governor Schwarzenegger signs a coverage expansion bill this fall, we'll all look back on this week as a moment when the movement for reform gained momentum. These hearings are tangible proof that the legislative leadership is serious about keeping healthcare reform moving forward, and that's the best possible news for every Californian who wants an end to hidden taxes, overcrowded emergency rooms, and the fear of losing coverage."

Bodaken and Blue Shield have long been recognized as leaders within the health insurance industry on promoting health care reform. In 2002, he became the first health plan CEO in the country to call for health care for all, introducing a well-received "Universal Coverage, Universal Responsibility" plan.

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Posted by healthinsurance at April 25, 2007 12:04 PM