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May 28, 2007

Health Benefits Direct to Enter California Market

Health Benefits Direct Corporation (OTCBB: HBDT), a leading innovator in the direct marketing and distribution of a wide range of health and life insurance products in the individual market, today announced that it has entered into an agreement with PacifiCare, a UnitedHealthcare company, to market a number of PacifiCare's health insurance plans for individuals and families in California.

"We are continuing to selectively and strategically expand our health insurance portal with leading providers like PacifiCare," said Alvin H. Clemens, Chairman and Chief Executive Officer. "As an advocate for individual insurance consumers, we want to line our customers up with the best, most reliable coverage offered by the most highly rated carriers. Adding PacifiCare enables us to enter the large California market with a premier offering of health insurance products."

In addition to PacifiCare, Health Benefits Direct's major medical insurance carriers include UnitedHealthcare's Golden Rule Insurance Company, Aetna, Humana, Time Insurance Company (marketed as Assurant Health), and UniCare (a Wellpoint company). The company offers life insurance through Fidelity Life and AIG American General (an AIG company). Indemnity, short-term major medical, and critical illness insurance is offered through various additional partners.

About Health Benefits Direct Corporation

Health Benefits Direct Corporation is an insurance agency that operates an interactive online marketplace and contact centers enabling consumers to shop for, compare, and purchase health and life insurance and related products for individuals and families. Health Benefits Direct's sales platform combines its proprietary, integrated online technology and dialing application to connect consumers who express an interest in purchasing health or life insurance or related products with its knowledgeable, licensed agents housed in one of its contact center locations. www.insuremyhealth.com

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Posted by healthinsurance at May 28, 2007 09:23 PM